On October 9, 2007, the .asia domain was finally launched with trademark owners being the first priority to own the domain corresponding to their trademark names. Instead of the usual high fixed price for newly released TLDs, the price of domain with .asia TLD will depend on the popularity or desirability of the domain itself. If there are more than one applicant who qualify, a bidding on the domain in question will follow.
It is predicted that a "landrush" for .asia domains will be occur when registration of the said domain is opened to the public on February 2008.
If you are a trademark owner, you may want to read this Legal Alert and check if you qualify for the early registration of .asia domain. A timetable regarding the .asia registration is presented as follows:
- .asia Early Sunrise Registration - October 9 to October 30, 2007
- .asia General Sunrise Registration - November 13, 2007 to January 15, 2008
- .asia Extended Protection - November 13, 2007
- .asia Landrush Period - ~February 2007